{
  "id": "design:why-now-three-shifts",
  "schemaVersion": 2,
  "title": {
    "ja": "なぜ今か — 3 つの変化を年の線に並べ、今に収束させる",
    "en": "Why Now — Three Shifts on a Line of Years, Converging on Today"
  },
  "summary": {
    "ja": "過去 3 年の変化を年表の点に 1 つずつ置き、最後の点を「今」として強調色で結ぶ。変化が重なったから今できる、を形で見せる",
    "en": "Three past shifts sit one per year on a timeline; the last point, today, takes the accent — the shape says it is possible now because they overlapped"
  },
  "capturedAt": "2026-10-19",
  "categories": [
    "presentation"
  ],
  "tags": [
    "minimal",
    "typography"
  ],
  "useCases": [
    "market"
  ],
  "format": "slide-16x9",
  "density": "medium",
  "layout": {
    "kind": "timeline",
    "canvas": {
      "w": 1920,
      "h": 1080
    },
    "margin": {
      "top": 112,
      "right": 160,
      "bottom": 96,
      "left": 160
    },
    "columns": {
      "count": 4,
      "gap": 40
    }
  },
  "type": {
    "kicker": {
      "size": 22,
      "weight": 700,
      "tracking": "0.2em"
    },
    "title": {
      "size": 56,
      "weight": 900,
      "leading": 1.3
    },
    "year": {
      "size": 26,
      "weight": 700,
      "numeric": "tabular"
    },
    "sTitle": {
      "size": 36,
      "weight": 900,
      "leading": 1.4
    },
    "sBody": {
      "size": 24,
      "weight": 400,
      "leading": 1.75
    },
    "nowLabel": {
      "size": 26,
      "weight": 700
    },
    "nowText": {
      "size": 40,
      "weight": 900,
      "leading": 1.45
    }
  },
  "colors": {
    "ground": "#F6F5F1",
    "surface": "#FFFFFF",
    "ink": "#15171C",
    "muted": "#686C75",
    "accent": "#9A6512",
    "rule": "#DDDAD2",
    "series": []
  },
  "rules": [
    {
      "ja": "変化は 3 つ。どれも外部の変化（制度・技術・人）にし、自社の出来事を混ぜない",
      "en": "Three shifts, all external (rules, technology, people) — no company milestones mixed in"
    },
    {
      "ja": "最後の点だけ塗りの強調色にし、題を他より大きくする。そこが結論",
      "en": "Only the last point is filled with the accent and given a larger title — that is the conclusion"
    },
    {
      "ja": "各変化に数字を 1 つ持たせる。数字の無い変化は、ただの流行に見える",
      "en": "Give each shift one figure — without it, a shift looks like a trend"
    },
    {
      "ja": "年は等間隔に置く。間隔に意味を持たせない",
      "en": "Space the years evenly; the gaps carry no meaning"
    }
  ],
  "cover": "https://design-vault.pages.dev/_astro/cover.Do0FhXZQ.png",
  "assets": [],
  "shortlist": false,
  "status": "published",
  "relations": {
    "similar": [
      "timeline-vertical-milestones",
      "roadmap-4phase-band",
      "phase-divider-step-rail"
    ]
  },
  "license": "Original",
  "publishedAt": null,
  "reproduction": {
    "spec": {
      "format": "slide-16x9",
      "density": "medium",
      "layout": {
        "kind": "timeline",
        "canvas": {
          "w": 1920,
          "h": 1080
        },
        "margin": {
          "top": 112,
          "right": 160,
          "bottom": 96,
          "left": 160
        },
        "columns": {
          "count": 4,
          "gap": 40
        }
      },
      "type": {
        "kicker": {
          "size": 22,
          "weight": 700,
          "tracking": "0.2em"
        },
        "title": {
          "size": 56,
          "weight": 900,
          "leading": 1.3
        },
        "year": {
          "size": 26,
          "weight": 700,
          "numeric": "tabular"
        },
        "sTitle": {
          "size": 36,
          "weight": 900,
          "leading": 1.4
        },
        "sBody": {
          "size": 24,
          "weight": 400,
          "leading": 1.75
        },
        "nowLabel": {
          "size": 26,
          "weight": 700
        },
        "nowText": {
          "size": 40,
          "weight": 900,
          "leading": 1.45
        }
      },
      "colors": {
        "ground": "#F6F5F1",
        "surface": "#FFFFFF",
        "ink": "#15171C",
        "muted": "#686C75",
        "accent": "#9A6512",
        "rule": "#DDDAD2"
      },
      "rules": [
        "Three shifts, all external (rules, technology, people) — no company milestones mixed in",
        "Only the last point is filled with the accent and given a larger title — that is the conclusion",
        "Give each shift one figure — without it, a shift looks like a trend",
        "Space the years evenly; the gaps carry no meaning"
      ]
    },
    "prompt": {
      "ja": "以下の仕様でスライドを 1 枚作ってください。\n\n- 版面 1920 × 1080\n- 余白 上 112 右 160 下 96 左 160\n- 4 カラム（等分）、間隔 40\n\n## 文字（版面 1920px に対する px）\nkicker  22px / 700 / 字間 0.2em\ntitle  56px / 900 / 行送り 1.3\nyear  26px / 700 / 等幅数字\nsTitle  36px / 900 / 行送り 1.4\nsBody  24px / 400 / 行送り 1.75\nnowLabel  26px / 700\nnowText  40px / 900 / 行送り 1.45\n\n## 配色\n地 #F6F5F1 / 面 #FFFFFF / 文字 #15171C / 補助 #686C75 / 強調 #9A6512 / 罫 #DDDAD2\n\n## 外すと崩れる点\n- 変化は 3 つ。どれも外部の変化（制度・技術・人）にし、自社の出来事を混ぜない\n- 最後の点だけ塗りの強調色にし、題を他より大きくする。そこが結論\n- 各変化に数字を 1 つ持たせる。数字の無い変化は、ただの流行に見える\n- 年は等間隔に置く。間隔に意味を持たせない\n\n内容は［ここに自分の内容を書く］に置き換えてください。寸法と配色はそのまま守ってください。\n正確に再現する場合は、この HTML をそのまま使ってください: https://design-vault.pages.dev/designs/why-now-three-shifts/pattern.html",
      "en": "Produce one slide to the following specification.\n\n- Canvas 1920 × 1080\n- Margin top 112 right 160 bottom 96 left 160\n- 4 equal columns, gap 40\n\n## Type (px against a 1920px canvas)\nkicker  22px / 700 / tracking 0.2em\ntitle  56px / 900 / leading 1.3\nyear  26px / 700 / tabular numerals\nsTitle  36px / 900 / leading 1.4\nsBody  24px / 400 / leading 1.75\nnowLabel  26px / 700\nnowText  40px / 900 / leading 1.45\n\n## Colour\nGround #F6F5F1 / Surface #FFFFFF / Ink #15171C / Muted #686C75 / Accent #9A6512 / Rule #DDDAD2\n\n## Constraints — dropping these breaks it\n- Three shifts, all external (rules, technology, people) — no company milestones mixed in\n- Only the last point is filled with the accent and given a larger title — that is the conclusion\n- Give each shift one figure — without it, a shift looks like a trend\n- Space the years evenly; the gaps carry no meaning\n\nReplace the content with [your content]. Keep the measurements and colours as given.\nFor an exact reproduction, use the verbatim HTML at https://design-vault.pages.dev/designs/why-now-three-shifts/pattern.html."
    },
    "code": {
      "html": "<!doctype html>\n<meta charset=\"utf-8\">\n<title>なぜ今か — 3 つの変化を年代順に置き、今に着地させる</title>\n<meta name=\"dv-font\" content=\"Zen Kaku Gothic New:400;700;900\">\n<link rel=\"stylesheet\" href=\"./font.css\">\n<style>\n  /* この版そのもの。index.md の layout / type / colors は、この HTML を\n     scripts/render-pattern.mjs で実測した結果であって、別に書いた説明ではない。 */\n  :root {\n    --ground: #F6F5F1;\n    --surface: #FFFFFF;\n    --ink: #15171C;\n    --muted: #686C75;\n    --accent: #9A6512;\n    --rule: #DDDAD2;\n  }\n  * { box-sizing: border-box; margin: 0; }\n  html, body { width: 1920px; height: 1080px; }\n  body { font-family: \"Zen Kaku Gothic New\", \"IPAGothic\", sans-serif; }\n\n  .artboard {\n    width: 1920px; height: 1080px;\n    background: var(--ground); color: var(--ink);\n    padding: 112px 160px 96px;            /* → layout.margin */\n  }\n  .content { height: 100%; display: grid; grid-template-rows: auto 1fr; row-gap: 56px; }\n\n  .kicker { font-size: 22px; font-weight: 700; letter-spacing: .2em; color: var(--accent); }\n  .title { font-size: 56px; font-weight: 900; line-height: 1.3; margin-top: 16px; }\n\n  /* 軸は 1 本。3 つの変化は同じ高さに置き、右端の「今」だけを塗る */\n  .track { align-self: center; position: relative; display: grid; grid-template-columns: repeat(3, 1fr) 340px; column-gap: 40px; }\n  .axis { position: absolute; left: 0; right: 170px; top: 18px; height: 4px; background: var(--rule); }\n  .shift { position: relative; padding-top: 72px; }\n  .dot { position: absolute; top: 6px; left: 0; width: 28px; height: 28px; border-radius: 50%; background: var(--ground); border: 4px solid var(--ink); }\n  .year { font-size: 26px; font-weight: 700; font-variant-numeric: tabular-nums; color: var(--muted); }\n  .sTitle { font-size: 36px; font-weight: 900; line-height: 1.4; margin-top: 12px; }\n  .sBody { font-size: 24px; font-weight: 400; line-height: 1.75; color: var(--muted); margin-top: 16px; }\n\n  .now { position: relative; padding-top: 72px; }\n  .nowDot { position: absolute; top: 0; left: 0; width: 40px; height: 40px; border-radius: 50%; background: var(--accent); }\n  .nowLabel { font-size: 26px; font-weight: 700; color: var(--accent); }\n  .nowText { font-size: 40px; font-weight: 900; line-height: 1.45; margin-top: 12px; }\n</style>\n\n<div class=\"artboard\" data-artboard>\n  <div class=\"content\" data-content>\n    <div>\n      <p class=\"kicker\" data-type=\"kicker\">なぜ今か</p>\n      <h1 class=\"title\" data-type=\"title\">3 つの変化が重なり、締め作業を自動にできる条件が揃った</h1>\n    </div>\n\n    <div class=\"track\">\n      <div class=\"axis\"></div>\n      <div class=\"shift\" data-col=\"1\">\n        <span class=\"dot\"></span>\n        <p class=\"year\" data-type=\"year\">2023</p>\n        <p class=\"sTitle\" data-type=\"sTitle\">請求書が電子になった</p>\n        <p class=\"sBody\" data-type=\"sBody\">インボイス制度で、<br>届く請求書の 6 割が電子に</p>\n      </div>\n      <div class=\"shift\" data-col=\"2\">\n        <span class=\"dot\"></span>\n        <p class=\"year\">2024</p>\n        <p class=\"sTitle\">明細が取り出せる</p>\n        <p class=\"sBody\">地方銀行の 7 割が、法人口座の<br>明細を外部に開いた</p>\n      </div>\n      <div class=\"shift\" data-col=\"3\">\n        <span class=\"dot\"></span>\n        <p class=\"year\">2025</p>\n        <p class=\"sTitle\">担当者が足りない</p>\n        <p class=\"sBody\">経理の求人倍率は 2.1 倍。<br>辞めた穴を採用で埋められない</p>\n      </div>\n      <div class=\"now\" data-col=\"4\">\n        <span class=\"nowDot\"></span>\n        <p class=\"nowLabel\" data-type=\"nowLabel\">2026 — 今</p>\n        <p class=\"nowText\" data-type=\"nowText\">データは揃い、<br>人は足りない</p>\n      </div>\n    </div>\n  </div>\n</div>\n",
      "url": "https://design-vault.pages.dev/designs/why-now-three-shifts/pattern.html",
      "fonts": [
        "https://design-vault.pages.dev/designs/why-now-three-shifts/font.css",
        "https://design-vault.pages.dev/designs/why-now-three-shifts/font-0.woff2",
        "https://design-vault.pages.dev/designs/why-now-three-shifts/font-1.woff2",
        "https://design-vault.pages.dev/designs/why-now-three-shifts/font-2.woff2"
      ]
    }
  },
  "urls": {
    "ja": "https://design-vault.pages.dev/designs/why-now-three-shifts",
    "en": "https://design-vault.pages.dev/en/designs/why-now-three-shifts",
    "json": "https://design-vault.pages.dev/ai/assets/why-now-three-shifts.json",
    "designJson": "https://design-vault.pages.dev/ai/designs/why-now-three-shifts.json"
  },
  "notesMarkdown": "## この構成について / About this pattern\n\n出典を持たない自作パターン。**`pattern.html` が版そのもの**で、`cover.png` と frontmatter の\n`layout` / `type` / `colors` はどちらもそこから機械的に測った結果。一式「事業計画・資金調達」の\n1 枚で、架空の会社「ミナト経理」のシリーズ A のピッチとして描いてある。会社・人物・数値はすべて架空。\n\nA self-authored pattern. `pattern.html` is the artboard itself; both `cover.png` and the\nmeasurements in the frontmatter are derived from it. One of the ten pitch slides, drawn as the\nSeries A deck of a fictional company; every company, person and figure on it is invented.\n\n### Techniques\n\n- 4 列の格子に点と線を描き、線は最後の点で止める\n- 過去の点は輪郭だけ、今の点は塗り\n- 説明は 2 行で改行位置を決めて書く\n\n### Apply to\n\n- ピッチの「なぜ今か」\n- 新規事業の提案で、着手の時期を正当化する 1 枚",
  "slug": "why-now-three-shifts",
  "kind": "artboard",
  "catalogVersion": 1,
  "designSchemaVersion": 2,
  "capabilities": [
    "view-artboard",
    "read-spec",
    "copy-prompt",
    "get-code"
  ],
  "reusePolicy": "construction-reuse"
}