{
"id": "spectrum-two-poles",
"schemaVersion": 2,
"title": {
"ja": "内製と外注のあいだ — いま 7 割を外に出している",
"en": "Between Build and Buy — Seventy Percent Is Outside Today"
},
"summary": {
"ja": "両極を端に置いた 1 本の軸。二者択一に見える問いを位置の問題に置き換え、1 年前の位置を並べて動いた向きを見せる",
"en": "One scale with a pole at each end. A question that looks binary becomes a position, and last year's marker shows which way it moved"
},
"capturedAt": "2026-09-16",
"categories": [
"presentation"
],
"tags": [
"minimal",
"data-viz"
],
"useCases": [
"comparison",
"prioritization"
],
"format": "slide-16x9",
"density": "low",
"layout": {
"kind": "axis",
"canvas": {
"w": 1920,
"h": 1080
},
"margin": {
"top": 96,
"right": 140,
"bottom": 96,
"left": 140
}
},
"type": {
"title": {
"size": 44,
"weight": 700,
"tracking": "0.01em",
"leading": 1.3
},
"window": {
"size": 20,
"weight": 500,
"leading": 1.5
},
"poleName": {
"size": 28,
"weight": 700,
"leading": 1.3
},
"poleNote": {
"size": 22,
"weight": 400,
"leading": 1.6
},
"markerNow": {
"size": 32,
"weight": 700,
"leading": 1,
"numeric": "tabular"
},
"markerPast": {
"size": 24,
"weight": 500,
"leading": 1.4,
"numeric": "tabular"
},
"conclusion": {
"size": 26,
"weight": 500,
"leading": 1.6
},
"note": {
"size": 16,
"weight": 400,
"leading": 1.6
}
},
"colors": {
"ground": "#FFFFFF",
"surface": "#F4F6F9",
"ink": "#131820",
"muted": "#667183",
"accent": "#1F5FA8",
"rule": "#DBE1E9",
"series": []
},
"rules": [
{
"ja": "両端に「ありえない極」を置く。実在する選択肢を端にすると、軸が選択肢の比較に戻ってしまい、位置という読み方が消える",
"en": "Put an unreachable extreme at each end. Real options as endpoints turn the scale back into a comparison of choices, and position stops being the reading"
},
{
"ja": "印は 2 つまで。現在地だけでは動きが見えず、3 つ以上になると軸が折れ線グラフの代わりになる",
"en": "Two markers at most. One shows no movement; three or more and the scale is standing in for a line chart"
},
{
"ja": "目盛りを刻まない。刻むと 5% の差を読み取ろうとするが、この図が答えられるのは向きと程度までである",
"en": "Do not add tick marks. They invite reading a five-point difference, and this figure can only answer direction and rough degree"
},
{
"ja": "どちらの極が望ましいかを図で言わない。軸の塗りは左の極からの距離を読ませるためのもので、色を「良い側」の意味に使った瞬間、これは測定ではなく主張になる",
"en": "Never say which pole is better. The track's fill is there to make the distance from the left pole readable; the moment colour means 'the good side', this stops being a measurement and becomes an argument"
},
{
"ja": "位置ではなく、位置がもたらす制約を結論に書く。7 割という数より、戻せるかどうかが決定に効く",
"en": "Close on what the position costs, not the position. Whether it can be reversed drives the decision more than the number does"
}
],
"cover": "https://design-vault.pages.dev/_astro/cover.BLEK9utR.png",
"assets": [],
"shortlist": false,
"status": "published",
"relations": {
"similar": [
"venn-two-set-sweet-spot"
]
},
"license": "Original",
"publishedAt": null,
"reproduction": {
"spec": {
"format": "slide-16x9",
"density": "low",
"layout": {
"kind": "axis",
"canvas": {
"w": 1920,
"h": 1080
},
"margin": {
"top": 96,
"right": 140,
"bottom": 96,
"left": 140
}
},
"type": {
"title": {
"size": 44,
"weight": 700,
"tracking": "0.01em",
"leading": 1.3
},
"window": {
"size": 20,
"weight": 500,
"leading": 1.5
},
"poleName": {
"size": 28,
"weight": 700,
"leading": 1.3
},
"poleNote": {
"size": 22,
"weight": 400,
"leading": 1.6
},
"markerNow": {
"size": 32,
"weight": 700,
"leading": 1,
"numeric": "tabular"
},
"markerPast": {
"size": 24,
"weight": 500,
"leading": 1.4,
"numeric": "tabular"
},
"conclusion": {
"size": 26,
"weight": 500,
"leading": 1.6
},
"note": {
"size": 16,
"weight": 400,
"leading": 1.6
}
},
"colors": {
"ground": "#FFFFFF",
"surface": "#F4F6F9",
"ink": "#131820",
"muted": "#667183",
"accent": "#1F5FA8",
"rule": "#DBE1E9"
},
"rules": [
"Put an unreachable extreme at each end. Real options as endpoints turn the scale back into a comparison of choices, and position stops being the reading",
"Two markers at most. One shows no movement; three or more and the scale is standing in for a line chart",
"Do not add tick marks. They invite reading a five-point difference, and this figure can only answer direction and rough degree",
"Never say which pole is better. The track's fill is there to make the distance from the left pole readable; the moment colour means 'the good side', this stops being a measurement and becomes an argument",
"Close on what the position costs, not the position. Whether it can be reversed drives the decision more than the number does"
]
},
"prompt": {
"ja": "以下の仕様でスライドを 1 枚作ってください。\n\n- 版面 1920 × 1080\n- 余白 上 96 右 140 下 96 左 140\n\n## 文字（版面 1920px に対する px）\ntitle 44px / 700 / 字間 0.01em / 行送り 1.3\nwindow 20px / 500 / 行送り 1.5\npoleName 28px / 700 / 行送り 1.3\npoleNote 22px / 400 / 行送り 1.6\nmarkerNow 32px / 700 / 行送り 1 / 等幅数字\nmarkerPast 24px / 500 / 行送り 1.4 / 等幅数字\nconclusion 26px / 500 / 行送り 1.6\nnote 16px / 400 / 行送り 1.6\n\n## 配色\n地 #FFFFFF / 面 #F4F6F9 / 文字 #131820 / 補助 #667183 / 強調 #1F5FA8 / 罫 #DBE1E9\n\n## 外すと崩れる点\n- 両端に「ありえない極」を置く。実在する選択肢を端にすると、軸が選択肢の比較に戻ってしまい、位置という読み方が消える\n- 印は 2 つまで。現在地だけでは動きが見えず、3 つ以上になると軸が折れ線グラフの代わりになる\n- 目盛りを刻まない。刻むと 5% の差を読み取ろうとするが、この図が答えられるのは向きと程度までである\n- どちらの極が望ましいかを図で言わない。軸の塗りは左の極からの距離を読ませるためのもので、色を「良い側」の意味に使った瞬間、これは測定ではなく主張になる\n- 位置ではなく、位置がもたらす制約を結論に書く。7 割という数より、戻せるかどうかが決定に効く\n\n内容は［ここに自分の内容を書く］に置き換えてください。寸法と配色はそのまま守ってください。\n正確に再現する場合は、この HTML をそのまま使ってください: https://design-vault.pages.dev/designs/spectrum-two-poles/pattern.html",
"en": "Produce one slide to the following specification.\n\n- Canvas 1920 × 1080\n- Margin top 96 right 140 bottom 96 left 140\n\n## Type (px against a 1920px canvas)\ntitle 44px / 700 / tracking 0.01em / leading 1.3\nwindow 20px / 500 / leading 1.5\npoleName 28px / 700 / leading 1.3\npoleNote 22px / 400 / leading 1.6\nmarkerNow 32px / 700 / leading 1 / tabular numerals\nmarkerPast 24px / 500 / leading 1.4 / tabular numerals\nconclusion 26px / 500 / leading 1.6\nnote 16px / 400 / leading 1.6\n\n## Colour\nGround #FFFFFF / Surface #F4F6F9 / Ink #131820 / Muted #667183 / Accent #1F5FA8 / Rule #DBE1E9\n\n## Constraints — dropping these breaks it\n- Put an unreachable extreme at each end. Real options as endpoints turn the scale back into a comparison of choices, and position stops being the reading\n- Two markers at most. One shows no movement; three or more and the scale is standing in for a line chart\n- Do not add tick marks. They invite reading a five-point difference, and this figure can only answer direction and rough degree\n- Never say which pole is better. The track's fill is there to make the distance from the left pole readable; the moment colour means 'the good side', this stops being a measurement and becomes an argument\n- Close on what the position costs, not the position. Whether it can be reversed drives the decision more than the number does\n\nReplace the content with [your content]. Keep the measurements and colours as given.\nFor an exact reproduction, use the verbatim HTML at https://design-vault.pages.dev/designs/spectrum-two-poles/pattern.html."
},
"code": {
"html": "\n\n内製と外注のあいだ — いま 7 割を外に出している\n\n\n\n\n