{
  "id": "vision-values-three-tiers",
  "schemaVersion": 2,
  "title": {
    "ja": "ミッション・ビジョン・バリュー — 3 段で、上ほど大きく短く",
    "en": "Mission, Vision, Values — Three Tiers, Larger and Shorter Toward the Top"
  },
  "summary": {
    "ja": "使命・2030 年の姿・大事にすること 3 つを、見出しの列つきの 3 段に置く。上の段ほど文字を大きく、文を短くする",
    "en": "Mission, a 2030 vision and three values in three labelled tiers; the higher the tier, the larger and shorter the text"
  },
  "capturedAt": "2026-10-19",
  "categories": [
    "presentation"
  ],
  "tags": [
    "minimal",
    "typography"
  ],
  "useCases": [
    "mission"
  ],
  "format": "slide-16x9",
  "density": "medium",
  "layout": {
    "kind": "stack",
    "canvas": {
      "w": 1920,
      "h": 1080
    },
    "margin": {
      "top": 88,
      "right": 140,
      "bottom": 56,
      "left": 140
    }
  },
  "type": {
    "kicker": {
      "size": 22,
      "weight": 700,
      "tracking": "0.16em",
      "numeric": "tabular"
    },
    "title": {
      "size": 54,
      "weight": 700,
      "leading": 1.35,
      "numeric": "tabular"
    },
    "tierLabel": {
      "size": 22,
      "weight": 700,
      "tracking": "0.1em",
      "numeric": "tabular"
    },
    "mission": {
      "size": 56,
      "weight": 700,
      "numeric": "tabular"
    },
    "vision": {
      "size": 38,
      "weight": 700,
      "leading": 1.5,
      "numeric": "tabular"
    },
    "valueHead": {
      "size": 30,
      "weight": 700,
      "numeric": "tabular"
    },
    "valueBody": {
      "size": 22,
      "weight": 400,
      "leading": 1.6,
      "numeric": "tabular"
    },
    "folio": {
      "size": 16,
      "weight": 400,
      "numeric": "tabular"
    }
  },
  "colors": {
    "ground": "#FFFFFF",
    "surface": "#F4F3F0",
    "ink": "#16181D",
    "muted": "#686C74",
    "accent": "#D9411F",
    "rule": "#E0DED8",
    "series": []
  },
  "rules": [
    {
      "ja": "上の段ほど大きく短く。変わりにくいものほど大きい",
      "en": "Higher tiers are larger and shorter — the less it changes, the bigger it is"
    },
    {
      "ja": "ビジョンには年と数字を入れる。数字の無いビジョンは使命と区別がつかない",
      "en": "Give the vision a year and a number, or it blurs into the mission"
    },
    {
      "ja": "大事にすることは 3 つ、見出し 1 行と言い換え 1 行",
      "en": "Three values, each a heading and one line of restatement"
    },
    {
      "ja": "英字の見出し（MISSION など）は小さく、日本語の見出しを主にする",
      "en": "Latin labels small; the Japanese label leads"
    }
  ],
  "cover": "https://design-vault.pages.dev/_astro/cover.CatfPytE.png",
  "assets": [],
  "shortlist": false,
  "status": "published",
  "relations": {
    "similar": [
      "key-message-three-supports",
      "midterm-plan-pillars",
      "bullets-three-levels"
    ]
  },
  "license": "Original",
  "publishedAt": null,
  "reproduction": {
    "spec": {
      "format": "slide-16x9",
      "density": "medium",
      "layout": {
        "kind": "stack",
        "canvas": {
          "w": 1920,
          "h": 1080
        },
        "margin": {
          "top": 88,
          "right": 140,
          "bottom": 56,
          "left": 140
        }
      },
      "type": {
        "kicker": {
          "size": 22,
          "weight": 700,
          "tracking": "0.16em",
          "numeric": "tabular"
        },
        "title": {
          "size": 54,
          "weight": 700,
          "leading": 1.35,
          "numeric": "tabular"
        },
        "tierLabel": {
          "size": 22,
          "weight": 700,
          "tracking": "0.1em",
          "numeric": "tabular"
        },
        "mission": {
          "size": 56,
          "weight": 700,
          "numeric": "tabular"
        },
        "vision": {
          "size": 38,
          "weight": 700,
          "leading": 1.5,
          "numeric": "tabular"
        },
        "valueHead": {
          "size": 30,
          "weight": 700,
          "numeric": "tabular"
        },
        "valueBody": {
          "size": 22,
          "weight": 400,
          "leading": 1.6,
          "numeric": "tabular"
        },
        "folio": {
          "size": 16,
          "weight": 400,
          "numeric": "tabular"
        }
      },
      "colors": {
        "ground": "#FFFFFF",
        "surface": "#F4F3F0",
        "ink": "#16181D",
        "muted": "#686C74",
        "accent": "#D9411F",
        "rule": "#E0DED8"
      },
      "rules": [
        "Higher tiers are larger and shorter — the less it changes, the bigger it is",
        "Give the vision a year and a number, or it blurs into the mission",
        "Three values, each a heading and one line of restatement",
        "Latin labels small; the Japanese label leads"
      ]
    },
    "prompt": {
      "ja": "以下の仕様でスライドを 1 枚作ってください。\n\n- 版面 1920 × 1080\n- 余白 上 88 右 140 下 56 左 140\n\n## 文字（版面 1920px に対する px）\nkicker  22px / 700 / 字間 0.16em / 等幅数字\ntitle  54px / 700 / 行送り 1.35 / 等幅数字\ntierLabel  22px / 700 / 字間 0.1em / 等幅数字\nmission  56px / 700 / 等幅数字\nvision  38px / 700 / 行送り 1.5 / 等幅数字\nvalueHead  30px / 700 / 等幅数字\nvalueBody  22px / 400 / 行送り 1.6 / 等幅数字\nfolio  16px / 400 / 等幅数字\n\n## 配色\n地 #FFFFFF / 面 #F4F3F0 / 文字 #16181D / 補助 #686C74 / 強調 #D9411F / 罫 #E0DED8\n\n## 外すと崩れる点\n- 上の段ほど大きく短く。変わりにくいものほど大きい\n- ビジョンには年と数字を入れる。数字の無いビジョンは使命と区別がつかない\n- 大事にすることは 3 つ、見出し 1 行と言い換え 1 行\n- 英字の見出し（MISSION など）は小さく、日本語の見出しを主にする\n\n内容は［ここに自分の内容を書く］に置き換えてください。寸法と配色はそのまま守ってください。\n正確に再現する場合は、この HTML をそのまま使ってください: https://design-vault.pages.dev/designs/vision-values-three-tiers/pattern.html",
      "en": "Produce one slide to the following specification.\n\n- Canvas 1920 × 1080\n- Margin top 88 right 140 bottom 56 left 140\n\n## Type (px against a 1920px canvas)\nkicker  22px / 700 / tracking 0.16em / tabular numerals\ntitle  54px / 700 / leading 1.35 / tabular numerals\ntierLabel  22px / 700 / tracking 0.1em / tabular numerals\nmission  56px / 700 / tabular numerals\nvision  38px / 700 / leading 1.5 / tabular numerals\nvalueHead  30px / 700 / tabular numerals\nvalueBody  22px / 400 / leading 1.6 / tabular numerals\nfolio  16px / 400 / tabular numerals\n\n## Colour\nGround #FFFFFF / Surface #F4F3F0 / Ink #16181D / Muted #686C74 / Accent #D9411F / Rule #E0DED8\n\n## Constraints — dropping these breaks it\n- Higher tiers are larger and shorter — the less it changes, the bigger it is\n- Give the vision a year and a number, or it blurs into the mission\n- Three values, each a heading and one line of restatement\n- Latin labels small; the Japanese label leads\n\nReplace the content with [your content]. Keep the measurements and colours as given.\nFor an exact reproduction, use the verbatim HTML at https://design-vault.pages.dev/designs/vision-values-three-tiers/pattern.html."
    },
    "code": {
      "html": "<!doctype html>\n<meta charset=\"utf-8\">\n<title>ミッション・ビジョン・バリュー — 3 段で、上ほど大きく短く</title>\n<meta name=\"dv-font\" content=\"Zen Kaku Gothic New:400;500;700\">\n<link rel=\"stylesheet\" href=\"./font.css\">\n<style>\n  /* この版そのもの。index.md の layout / type / colors は、この HTML を\n     scripts/render-pattern.mjs で実測した結果であって、別に書いた説明ではない。\n     会社・人物・数値はすべて説明用の架空のもの。 */\n  :root {\n    --ground: #FFFFFF;\n    --surface: #F4F3F0;\n    --ink: #16181D;\n    --muted: #686C74;\n    --accent: #D9411F;\n    --rule: #E0DED8;\n  }\n  * { box-sizing: border-box; margin: 0; }\n  html, body { width: 1920px; height: 1080px; }\n  body { font-family: \"Zen Kaku Gothic New\", \"IPAGothic\", sans-serif; font-variant-numeric: tabular-nums; }\n\n  .artboard {\n    width: 1920px; height: 1080px;\n    background: var(--ground); color: var(--ink);\n    padding: 88px 140px 56px;             /* → layout.margin */\n  }\n  .content { height: 100%; display: grid; grid-template-rows: auto 1fr auto; row-gap: 40px; }\n\n  .kicker { font-size: 22px; font-weight: 700; letter-spacing: .16em; color: var(--accent); }\n  .title { font-size: 54px; font-weight: 700; line-height: 1.35; margin-top: 10px; }\n  .folio { display: flex; justify-content: space-between; font-size: 16px; color: var(--muted); border-top: 1px solid var(--rule); padding-top: 16px; }\n\n  .tiers { display: grid; grid-template-rows: auto auto 1fr; border-top: 4px solid var(--ink); }\n  .tier { display: grid; grid-template-columns: 240px 1fr; column-gap: 48px; padding: 32px 0; border-bottom: 1px solid var(--rule); align-items: baseline; }\n  .tl { font-size: 22px; font-weight: 700; color: var(--muted); letter-spacing: .1em; }\n  .tl b { display: block; font-size: 30px; color: var(--ink); letter-spacing: 0; margin-top: 4px; }\n  /* 上の段ほど文字を大きく、文を短くする。変わりにくいものほど大きい */\n  .m { font-size: 56px; font-weight: 700; color: var(--accent); }\n  .v { font-size: 38px; font-weight: 700; line-height: 1.5; }\n  .vals { display: grid; grid-template-columns: repeat(3, 1fr); column-gap: 40px; }\n  .vh { font-size: 30px; font-weight: 700; border-left: 6px solid var(--accent); padding-left: 16px; }\n  .vb { font-size: 22px; color: var(--muted); margin-top: 10px; line-height: 1.6; padding-left: 22px; }\n\n</style>\n\n<div class=\"artboard\" data-artboard>\n  <div class=\"content\" data-content>\n    <div>\n      <p class=\"kicker\" data-type=\"kicker\">理念の体系</p>\n      <h1 class=\"title\" data-type=\"title\">使命・2030 年の姿・大事にすること</h1>\n    </div>\n    <div class=\"tiers\">\n      <div class=\"tier\"><p class=\"tl\" data-type=\"tierLabel\">MISSION<b>使命</b></p><p class=\"m\" data-type=\"mission\">移動に迷う人を、ひとりも残さない</p></div>\n      <div class=\"tier\"><p class=\"tl\">VISION<b>2030 年の姿</b></p><p class=\"v\" data-type=\"vision\">全国 500 の地域で、バスと乗り合いの情報が 1 つの画面で見られる</p></div>\n      <div class=\"tier\"><p class=\"tl\">VALUES<b>大事にすること</b></p><div class=\"vals\"><div class=\"val\"><p class=\"vh\" data-type=\"valueHead\">近くの困りごとから</p><p class=\"vb\" data-type=\"valueBody\">画面の前より、停留所の前で考える</p></div><div class=\"val\"><p class=\"vh\">早く出して、早く直す</p><p class=\"vb\">完璧な時刻表より、今日走るバスの情報</p></div><div class=\"val\"><p class=\"vh\">データは地域に返す</p><p class=\"vb\">集めた数字は、自治体と運行会社が使えるように</p></div></div></div>\n    </div>\n    <div class=\"folio\">\n      <p data-type=\"folio\">株式会社ミチシルベ　会社紹介 2026</p>\n      <p>03</p>\n    </div>\n  </div>\n</div>\n",
      "url": "https://design-vault.pages.dev/designs/vision-values-three-tiers/pattern.html",
      "fonts": [
        "https://design-vault.pages.dev/designs/vision-values-three-tiers/font.css",
        "https://design-vault.pages.dev/designs/vision-values-three-tiers/font-0.woff2",
        "https://design-vault.pages.dev/designs/vision-values-three-tiers/font-1.woff2",
        "https://design-vault.pages.dev/designs/vision-values-three-tiers/font-2.woff2"
      ]
    }
  },
  "urls": {
    "ja": "https://design-vault.pages.dev/designs/vision-values-three-tiers",
    "en": "https://design-vault.pages.dev/en/designs/vision-values-three-tiers"
  },
  "notesMarkdown": "## この構成について / About this pattern\n\n出典を持たない自作パターン。**`pattern.html` が版そのもの**で、`cover.png` と frontmatter の\n`layout` / `type` / `colors` はどちらもそこから機械的に測った結果。一式「会社紹介・採用」の\n1 枚で、架空の会社「ミチシルベ」の会社紹介として描いてある。会社・人物・数値はすべて架空。\n\nA self-authored pattern. `pattern.html` is the artboard itself; both `cover.png` and the\nmeasurements in the frontmatter are derived from it. One of the seven company and recruiting slides,\ndrawn as a fictional company's introduction; every company, person and figure on it is invented.\n\n### Techniques\n\n- 240px の見出し列と 1fr\n- 使命だけ強調色の 56px\n- 大事にすることの頭に強調色の縦線\n\n### Apply to\n\n- 会社紹介・採用説明の理念の体系\n- 部署の方針の 1 枚"
}