Back to index

Cohort Retention

Table
Generates documents
Cohort Retention

Seen as a design

Take it with you

Copy and paste, or save a file and hand it over. For a machine with no network, one “Everything” file is enough.

Everything

cohort-retention-everything.md

Everything in this panel, including the contents behind each URL, in one Markdown file

Prompt

1.4 KB
Build an HTML document with "Cohort Retention". This layout runs, so there is no composition to rebuild — what it needs is content.

## What this layout does
Cohort Retention with explicit source values and reading conditions.

## What you have to supply
- Provide the source values, labels and decision conditions described by the schema.

## The shape of the input
- `title` — string — 結論を伝える見出し
- `subtitle` — string? — 出典・時点・母集団や仮定
- `periods` — array (0, 1) — 開始からの経過期間
- `cohorts` — array (label, size, rates) — 初期母数・継続率。未観測期間は末尾のnull

schema.ts holds the machine-checkable validation. Ask rather than guess when an input is missing.

## When not to use it
- Do not compare values with incompatible units, populations, or assumptions.

## How to build it
Put the input in a JSON file and run:

```bash
node scripts/render.mjs cohort-retention <input.json> --theme ink -o out.html
```

The output is one self-contained file and fetches nothing at render time.

## The source
- https://design-vault.pages.dev/designs/cohort-retention/source/template.tsx
- https://design-vault.pages.dev/designs/cohort-retention/source/schema.ts
- https://design-vault.pages.dev/designs/cohort-retention/source/sample-data.json
- https://design-vault.pages.dev/designs/cohort-retention/sample.html

Files

Template, input schema, sample data and metadata. This document was generated from those four. The generated document

template.tsx

7.1 KB

/designs/cohort-retention/source/template.tsx

Show contents
import type { ReactNode } from "react";
import type { Props } from "./schema";
function Ledger({heads,rows,caption}:{heads:string[];rows:ReactNode[][];caption?:string}) { return <table className="ledger">{caption && <caption>{caption}</caption>}<thead><tr>{heads.map((h,i)=><th key={i} scope="col">{h}</th>)}</tr></thead><tbody>{rows.map((r,i)=><tr key={i}>{r.map((v,j)=><td key={j} data-label={heads[j]}>{v}</td>)}</tr>)}</tbody></table>; }
function Notes({children}:{children:ReactNode}) { return <details><summary>データ・判断条件を確認</summary>{children}</details>; }

const CSS = String.raw`
.asset{font-family:var(--font-sans);color:var(--color-primary);background:var(--color-surface);max-width:var(--container-slide);margin:auto;padding:3rem 2rem;line-height:1.6;font-size:var(--text-body-sm)}
.asset *{box-sizing:border-box}.asset header{margin-bottom:2rem}.asset .eyebrow{font-family:var(--font-mono);font-size:var(--text-label);letter-spacing:.08em;color:var(--color-secondary);margin-bottom:.75rem}.asset h1{font-size:var(--text-h1);font-weight:700;line-height:1.35;letter-spacing:-.025em;max-width:32em}.asset h2{font-size:var(--text-h3);font-weight:600;margin-bottom:.75rem}.asset h3{font-size:var(--text-body-md);font-weight:600}.asset .subtitle,.asset .muted{color:var(--color-secondary)}.asset .subtitle{margin-top:.75rem}.asset .number{font-variant-numeric:tabular-nums;font-family:var(--font-mono)}.asset .hero-number{font-size:var(--text-display);line-height:1.2;font-weight:700;letter-spacing:-.04em}.asset .callout{border-left:.25rem solid var(--color-tertiary);padding:1rem 1.5rem;background:var(--color-surface-subtle);margin-bottom:1.5rem}.asset .grid2{display:grid;grid-template-columns:1fr 1fr;gap:1.5rem}.asset .grid3{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:1.5rem}.asset .panel{padding:1.5rem;background:var(--color-surface-subtle);border-radius:var(--radius-md);min-width:0}.asset .rule{border-top:1px solid var(--color-outline);padding-top:1rem;margin-top:1rem}.asset .pill{display:inline-block;padding:.25rem .75rem;border:1px solid var(--color-outline);border-radius:var(--radius-full);font-size:var(--text-label)}.asset .focus{background:var(--color-tertiary-container);color:var(--color-on-tertiary-container)}.asset .dark{background:var(--color-primary);color:var(--color-on-primary)}.asset .dark .muted{color:var(--color-on-primary-container)}.asset .row{display:grid;grid-template-columns:12rem minmax(0,1fr) 6rem;gap:1rem;align-items:center;padding:.75rem 0;border-bottom:1px solid var(--color-outline)}.asset .row>*{min-width:0}.asset .track{height:1rem;position:relative;background:var(--color-neutral);border-radius:var(--radius-sm)}.asset .bar{height:100%;background:var(--color-tertiary);border-radius:var(--radius-sm)}.asset .track.tall{height:2rem}.asset .flex{display:flex;gap:1rem;align-items:center;justify-content:space-between;flex-wrap:wrap}.asset .stack>*+*{margin-top:1rem}.asset ul{list-style:disc;padding-left:1.25rem}.asset li+li{margin-top:.5rem}.asset .plot{display:block;width:100%;height:auto;overflow:visible}.asset .plot text{font-family:var(--font-sans);font-size:14px;fill:var(--color-secondary)}.asset .plot .ink{fill:var(--color-primary)}.asset .plot .axis{stroke:var(--color-outline);stroke-width:1}.asset .plot .accent{stroke:var(--color-tertiary);fill:none;stroke-width:3}.asset .legend{display:flex;gap:1.5rem;flex-wrap:wrap;font-size:var(--text-label);margin-bottom:1rem}.asset .legend b{display:inline-block;width:.75rem;height:.75rem;margin-right:.5rem}.asset .ledger{border-collapse:collapse;width:100%;font-variant-numeric:tabular-nums}.asset .ledger caption{text-align:left;font-weight:600;margin:1rem 0}.asset .ledger th{font-weight:600;color:var(--color-secondary);text-align:left}.asset .ledger th,.asset .ledger td{padding:.75rem 1rem;border-bottom:1px solid var(--color-outline);vertical-align:top;overflow-wrap:anywhere}.asset .ledger th:first-child,.asset .ledger td:first-child{padding-left:0}.asset .ledger th:last-child,.asset .ledger td:last-child{padding-right:0}.asset .ledger tbody tr:hover{background:var(--color-surface-subtle)}.asset details{border-top:1px solid var(--color-outline);margin-top:1.5rem;padding-top:1rem}.asset summary{cursor:pointer;color:var(--color-secondary);padding:.5rem 0;min-height:2.75rem}.asset summary:focus-visible{outline:2px solid var(--color-tertiary);outline-offset:.25rem}.asset .small{font-size:var(--text-label)}.asset .mobile-only{display:none}.asset .horizontal-list{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:1rem}.asset .board-column{border-top:.25rem solid var(--color-primary);padding-top:1rem;min-width:0}.asset .board-item{padding:1rem 0;border-bottom:1px solid var(--color-outline)}.asset .board-item p{margin-top:.5rem}.asset .statement{font-size:var(--text-h2);line-height:1.5;font-weight:600}.asset .meta-line{margin-top:.75rem;font-size:var(--text-label);color:var(--color-secondary)}.asset pre{white-space:pre-wrap;overflow-wrap:anywhere}.asset footer{margin-top:2rem;font-size:var(--text-label);color:var(--color-secondary)}
@media(max-width:640px){.asset{padding:1.5rem 1rem}.asset h1{font-size:var(--text-h2)}.asset header{margin-bottom:1.5rem}.asset .grid2,.asset .grid3,.asset .horizontal-list{grid-template-columns:1fr}.asset .row{grid-template-columns:minmax(0,1fr) 5rem;gap:.5rem}.asset .row>:first-child{grid-column:1/-1}.asset .desktop-only{display:none!important}.asset .mobile-only{display:block}.asset .panel{padding:1rem}.asset .ledger,.asset .ledger tbody,.asset .ledger tr,.asset .ledger td{display:block}.asset .ledger thead{display:none}.asset .ledger tr{padding:.75rem 0;border-bottom:1px solid var(--color-outline)}.asset .ledger td{display:grid;grid-template-columns:7rem minmax(0,1fr);gap:.75rem;border:0;padding:.25rem 0!important}.asset .ledger td:before{content:attr(data-label);color:var(--color-secondary);font-size:var(--text-label)}.asset .hero-number{font-size:var(--text-h1)}}
@media print{.asset{max-width:none;padding:1rem}.asset details>*{display:block}.asset summary{display:none}}
`;

export default function Template(d: Props) {
const rows=d.cohorts.map(c=>[c.label,c.size,...c.rates.map(v=>v===null?"未観測":v+"%")]);
return <section className="asset asset-cohort-retention"><style>{CSS}</style><header><p className="eyebrow">COHORT RETENTION</p><h1>{d.title}</h1>{d.subtitle && <p className="subtitle">{d.subtitle}</p>}</header>
<div className="desktop-only"><table className="ledger"><thead><tr><th>開始月 / 母数</th>{d.periods.map((p,i)=><th key={i}>{p}</th>)}</tr></thead><tbody>{d.cohorts.map((c,i)=><tr key={i}><td>{c.label} · n={c.size}</td>{c.rates.map((r,j)=><td key={j} style={{background:r===null?"var(--color-surface)":"color-mix(in srgb, var(--color-tertiary) "+(r*.22)+"%, var(--color-surface))"}}>{r===null?"未観測":r+"%"}</td>)}</tr>)}</tbody></table></div><div className="mobile-only"><Ledger heads={["開始月","母数",...d.periods]} rows={rows}/></div><Notes><p>初期母数はコホートごとに固定。復帰を含む継続率は必ずしも単調減少しません。未観測のセルは平均に含めません。</p></Notes>
<footer>同じ経過期間の列で比べる。未観測と0%を混同しない。</footer></section>;
}

schema.ts

1.0 KB

/designs/cohort-retention/source/schema.ts

Show contents
import { z } from "zod";
const text = z.string().trim().min(1).max(160);
const short = z.string().trim().min(1).max(48);
const value = z.number().finite();
const positive = value.positive();
const pct = value.min(0).max(100);
const unique = (values: string[]) => new Set(values).size === values.length;

export const schema = z.object({
  title: text.describe("結論を伝える見出し"),
  subtitle: text.optional().describe("出典・時点・母集団や仮定"),
  periods:z.array(short).min(3).max(8).describe("開始からの経過期間"),
  cohorts:z.array(z.object({label:short,size:z.number().int().positive(),rates:z.array(pct.nullable()).min(3).max(8)}).strict()).min(2).max(6).describe("初期母数・継続率。未観測期間は末尾のnull"),
}).strict().refine(d=>unique(d.periods)&&unique(d.cohorts.map(c=>c.label))&&d.cohorts.every(c=>c.rates.length===d.periods.length&&c.rates[0]===100&&c.rates.every((v,i)=>v===null||!c.rates.slice(0,i).includes(null))),"開始は100%、未観測は末尾に置く");
export type Props = z.infer<typeof schema>;

meta.yaml

1.3 KB

/designs/cohort-retention/source/meta.yaml

Show contents
id: cohort-retention
name:
  ja: コホート継続率
  en: Cohort Retention
purpose:
  ja: 開始時期ごとに継続率を並べ、未観測期間と0%を区別する。
  en: Cohort Retention with explicit source values and reading conditions.
status: published
still: ./still.png
category: analysis
catalogOrder: 340
jobs:
  - measure-change
useCases:
  - kpi
layoutKinds:
  - table
tags:
  - cohort-retention
  - analysis
  - offline
  - responsive
whenToUse:
  - ja: 開始時期ごとに継続率を並べ、未観測期間と0%を区別する。
    en: Use to communicate cohort retention.
avoidWhen:
  - ja: 同じ条件・単位で比較できないデータには使わない
    en: Do not compare values with incompatible units, populations, or assumptions.
requiredInputs:
  - ja: 同じ経過期間の列で比べる。未観測と0%を混同しない。
    en: Provide the source values, labels and decision conditions described by the schema.
relatedLayouts:
  - heatmap
  - conversion-funnel
dataSchema:
  title: string — 結論を伝える見出し
  subtitle: string? — 出典・時点・母集団や仮定
  periods: array (0, 1) — 開始からの経過期間
  cohorts: array (label, size, rates) — 初期母数・継続率。未観測期間は末尾のnull
sources: []

sample-data.json

822 B

/designs/cohort-retention/source/sample-data.json

Show contents
{
  "title": "新しいコホートほど初月の継続率が改善",
  "subtitle": "架空サンプル|レイアウトの使用例",
  "periods": [
    "開始",
    "1か月",
    "2か月",
    "3か月",
    "4か月"
  ],
  "cohorts": [
    {
      "label": "4月",
      "size": 420,
      "rates": [
        100,
        65,
        58,
        52,
        49
      ]
    },
    {
      "label": "5月",
      "size": 460,
      "rates": [
        100,
        70,
        61,
        56,
        null
      ]
    },
    {
      "label": "6月",
      "size": 480,
      "rates": [
        100,
        76,
        68,
        null,
        null
      ]
    },
    {
      "label": "7月",
      "size": 500,
      "rates": [
        100,
        81,
        null,
        null,
        null
      ]
    }
  ]
}