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Unit Economics — LTV, CAC and Payback Side by Side, Each With Its Formula

Three Column
Design
Unit Economics — LTV, CAC and Payback Side by Side, Each With Its Formula
column 1
column 2
column 3
160 112

1920 × 1080 Seen as a design

Take it with you

Copy and paste, or save a file and hand it over. For a machine with no network, one “Everything” file is enough.

Everything

unit-economics-ltv-cac-everything.md

Everything in this panel, including the contents behind each URL, in one Markdown file

Prompt

1.1 KB 
Produce one slide to the following specification.

- Canvas 1920 × 1080
- Margin top 112 right 160 bottom 96 left 160
- 3 equal columns, gap 32

## Type (px against a 1920px canvas)
kicker  22px / 700 / tracking 0.2em
title  56px / 900 / leading 1.3
cLabel  22px / 700
cName  20px / 400 / tracking 0.06em
cValue  96px / 900 / tracking -0.02em / leading 1 / tabular numerals
cHow  22px / 400 / leading 1.7
rLabel  24px / 700
rValue  56px / 900 / tabular numerals
rNote  22px / 400
source  16px / 400

## Colour
Ground #F6F5F1 / Surface #FFFFFF / Ink #15171C / Muted #686C75 / Accent #9A6512 / Rule #DDDAD2

## Constraints — dropping these breaks it
- Write the formula under each figure — an LTV without one is the first thing doubted
- Put the ratio in a band below, not a fourth card — as a card it reads as another metric
- Lead with the plain term and set the abbreviation small beneath
- Only the conclusion card (payback) takes the accent

Replace the content with [your content]. Keep the measurements and colours as given.
For an exact reproduction, use the verbatim HTML at https://design-vault.pages.dev/designs/unit-economics-ltv-cac/pattern.html.

Spec

1.6 KB

/ai/designs/unit-economics-ltv-cac.json 

format: slide-16x9
density: medium
layout:
  kind: 3-column
  canvas:
    w: 1920
    h: 1080
  margin:
    top: 112
    right: 160
    bottom: 96
    left: 160
  columns:
    count: 3
    gap: 32
type:
  kicker:
    size: 22
    weight: 700
    tracking: 0.2em
  title:
    size: 56
    weight: 900
    leading: 1.3
  cLabel:
    size: 22
    weight: 700
  cName:
    size: 20
    weight: 400
    tracking: 0.06em
  cValue:
    size: 96
    weight: 900
    tracking: -0.02em
    leading: 1
    numeric: tabular
  cHow:
    size: 22
    weight: 400
    leading: 1.7
  rLabel:
    size: 24
    weight: 700
  rValue:
    size: 56
    weight: 900
    numeric: tabular
  rNote:
    size: 22
    weight: 400
  source:
    size: 16
    weight: 400
colors:
  ground: "#F6F5F1"
  surface: "#FFFFFF"
  ink: "#15171C"
  muted: "#686C75"
  accent: "#9A6512"
  rule: "#DDDAD2"
rules:
  - Write the formula under each figure — an LTV without one is the first thing doubted
  - Put the ratio in a band below, not a fourth card — as a card it reads as another metric
  - Lead with the plain term and set the abbreviation small beneath
  - Only the conclusion card (payback) takes the accent

Files

pattern.html

4.1 KB

/designs/unit-economics-ltv-cac/pattern.html — The artboard itself, font subset included — open it and this picture draws.

Show contents 
<!doctype html>
<meta charset="utf-8">
<title>単位あたりの採算 — LTV・CAC・回収月数を、式でつないで並べる</title>
<meta name="dv-font" content="Zen Kaku Gothic New:400;700;900">
<link rel="stylesheet" href="./font.css">
<style>
  /* この版そのもの。index.md の layout / type / colors は、この HTML を
     scripts/render-pattern.mjs で実測した結果であって、別に書いた説明ではない。 */
  :root {
    --ground: #F6F5F1;
    --surface: #FFFFFF;
    --ink: #15171C;
    --muted: #686C75;
    --accent: #9A6512;
    --rule: #DDDAD2;
  }
  * { box-sizing: border-box; margin: 0; }
  html, body { width: 1920px; height: 1080px; }
  body { font-family: "Zen Kaku Gothic New", "IPAGothic", sans-serif; }

  .artboard {
    width: 1920px; height: 1080px;
    background: var(--ground); color: var(--ink);
    padding: 112px 160px 96px;            /* → layout.margin */
  }
  .content { height: 100%; display: grid; grid-template-rows: auto 1fr auto auto; row-gap: 40px; }

  .kicker { font-size: 22px; font-weight: 700; letter-spacing: .2em; color: var(--accent); }
  .title { font-size: 56px; font-weight: 900; line-height: 1.3; margin-top: 16px; }

  .cards { display: grid; grid-template-columns: repeat(3, 1fr); column-gap: 32px; align-content: center; }
  .card { background: var(--surface); padding: 44px 48px; border-top: 6px solid var(--ink); }
  .card.hi { border-top-color: var(--accent); }
  .cLabel { font-size: 22px; font-weight: 700; color: var(--muted); }
  .cName { font-size: 20px; font-weight: 400; color: var(--muted); margin-top: 4px; letter-spacing: .06em; }
  .cValue { font-size: 96px; font-weight: 900; line-height: 1; margin-top: 28px; font-variant-numeric: tabular-nums; letter-spacing: -.02em; }
  .cValue small { font-size: 36px; font-weight: 900; margin-left: 8px; letter-spacing: 0; }
  .card.hi .cValue { color: var(--accent); }
  .cHow { font-size: 22px; font-weight: 400; line-height: 1.7; color: var(--muted); margin-top: 24px; border-top: 1px solid var(--rule); padding-top: 20px; }

  /* 比は 1 本の帯で。カードの 4 枚目にすると、3 つと同列の別の指標に見える */
  .ratio { display: grid; grid-template-columns: auto auto 1fr; column-gap: 40px; align-items: center; background: var(--ink); color: var(--surface); padding: 28px 48px; }
  .rLabel { font-size: 24px; font-weight: 700; }
  .rValue { font-size: 56px; font-weight: 900; font-variant-numeric: tabular-nums; }
  .rNote { font-size: 22px; font-weight: 400; color: var(--rule); text-align: right; }

  .source { font-size: 16px; font-weight: 400; color: var(--muted); }
</style>

<div class="artboard" data-artboard>
  <div class="content" data-content>
    <div>
      <p class="kicker" data-type="kicker">採算</p>
      <h1 class="title" data-type="title">1 社を獲得する費用は、7 か月で回収できる</h1>
    </div>

    <div class="cards">
      <div class="card" data-col="1">
        <p class="cLabel" data-type="cLabel">1 社が払う総額</p>
        <p class="cName" data-type="cName">LTV</p>
        <p class="cValue" data-type="cValue">35.3<small>万円</small></p>
        <p class="cHow" data-type="cHow">月 9,800 円 × 平均の利用期間 36 か月</p>
      </div>
      <div class="card" data-col="2">
        <p class="cLabel">1 社の獲得費用</p>
        <p class="cName">CAC</p>
        <p class="cValue">6.9<small>万円</small></p>
        <p class="cHow">広告と営業の費用 ÷ 新規の社数</p>
      </div>
      <div class="card hi" data-col="3">
        <p class="cLabel">獲得費用の回収</p>
        <p class="cName">PAYBACK</p>
        <p class="cValue">7<small>か月</small></p>
        <p class="cHow">CAC ÷ 1 社の月の粗利 9,800 円</p>
      </div>
    </div>

    <div class="ratio">
      <p class="rLabel" data-type="rLabel">LTV ÷ CAC</p>
      <p class="rValue" data-type="rValue">5.1 倍</p>
      <p class="rNote" data-type="rNote">目安の 3 倍を上回る。紹介経路の CAC は 2.1 万円</p>
    </div>

    <p class="source" data-type="source">CAC は直近 6 か月の平均。数値は説明用の架空のもの</p>
  </div>
</div>

font.css

2.9 KB

/designs/unit-economics-ltv-cac/font.css — Not in Everything

Show contents 
/* dv-subset v2 — generated by scripts/subset-font.mjs. Do not edit.
 * font    Zen Kaku Gothic New 400;700;900
 * chars   93 (de384d69fc461e3f)
 *
 * pattern.html の文字だけを含む部分集合。描画時に外部へ取りに行かないよう同梱する。
 * 版の文字を変えたら取り直すこと — 忘れると足りない字が豆腐になる。
 * その取り忘れは pattern-entries.test.ts が上の指紋で検出する。
 */

@font-face {
  font-family: 'Zen Kaku Gothic New';
  font-style: normal;
  font-weight: 400;
  font-display: block;
  src: url(./font-0.woff2) format('woff2');
  unicode-range: U+20, U+2c, U+2e, U+30-33, U+35-39, U+41-43, U+4b-4c, U+50, U+54, U+56, U+59, U+d7, U+f7, U+2014, U+3001-3002, U+3042, U+3044, U+3046, U+304b-304e, U+3059-305a, U+305f-3060, U+3064-306a, U+306e-3070, U+3078-3079, U+3082, U+308a-308b, U+3092, U+3094, U+3099, U+30fb, U+4e07, U+4e0a, U+4e26, U+4ecb, U+4f4d, U+500d, U+5024, U+5186, U+5229, U+5358, U+53ce, U+544a, U+55b6, U+56de, U+5747, U+5b89, U+5e73, U+5e83, U+5f0f, U+5f97, U+6255, U+63a1, U+6570, U+65b0, U+660e, U+6708, U+671f, U+67b6, U+696d, U+7372, U+7528, U+76ee, U+76f4, U+793e, U+7a7a, U+7b97, U+7c97, U+7d39, U+7d4c, U+7dcf, U+898f, U+8aac, U+8cbb, U+8def, U+8fd1, U+9593, U+984d;
}
@font-face {
  font-family: 'Zen Kaku Gothic New';
  font-style: normal;
  font-weight: 700;
  font-display: block;
  src: url(./font-1.woff2) format('woff2');
  unicode-range: U+20, U+2c, U+2e, U+30-33, U+35-39, U+41-43, U+4b-4c, U+50, U+54, U+56, U+59, U+d7, U+f7, U+2014, U+3001-3002, U+3042, U+3044, U+3046, U+304b-304e, U+3059-305a, U+305f-3060, U+3064-306a, U+306e-3070, U+3078-3079, U+3082, U+308a-308b, U+3092, U+3094, U+3099, U+30fb, U+4e07, U+4e0a, U+4e26, U+4ecb, U+4f4d, U+500d, U+5024, U+5186, U+5229, U+5358, U+53ce, U+544a, U+55b6, U+56de, U+5747, U+5b89, U+5e73, U+5e83, U+5f0f, U+5f97, U+6255, U+63a1, U+6570, U+65b0, U+660e, U+6708, U+671f, U+67b6, U+696d, U+7372, U+7528, U+76ee, U+76f4, U+793e, U+7a7a, U+7b97, U+7c97, U+7d39, U+7d4c, U+7dcf, U+898f, U+8aac, U+8cbb, U+8def, U+8fd1, U+9593, U+984d;
}
@font-face {
  font-family: 'Zen Kaku Gothic New';
  font-style: normal;
  font-weight: 900;
  font-display: block;
  src: url(./font-2.woff2) format('woff2');
  unicode-range: U+20, U+2c, U+2e, U+30-33, U+35-39, U+41-43, U+4b-4c, U+50, U+54, U+56, U+59, U+d7, U+f7, U+2014, U+3001-3002, U+3042, U+3044, U+3046, U+304b-304e, U+3059-305a, U+305f-3060, U+3064-306a, U+306e-3070, U+3078-3079, U+3082, U+308a-308b, U+3092, U+3094, U+3099, U+30fb, U+4e07, U+4e0a, U+4e26, U+4ecb, U+4f4d, U+500d, U+5024, U+5186, U+5229, U+5358, U+53ce, U+544a, U+55b6, U+56de, U+5747, U+5b89, U+5e73, U+5e83, U+5f0f, U+5f97, U+6255, U+63a1, U+6570, U+65b0, U+660e, U+6708, U+671f, U+67b6, U+696d, U+7372, U+7528, U+76ee, U+76f4, U+793e, U+7a7a, U+7b97, U+7c97, U+7d39, U+7d4c, U+7dcf, U+898f, U+8aac, U+8cbb, U+8def, U+8fd1, U+9593, U+984d;
}

Notes

この構成について / About this pattern

出典を持たない自作パターン。pattern.html が版そのもので、cover.png と frontmatter の layout / type / colors はどちらもそこから機械的に測った結果。一式「事業計画・資金調達」の 1 枚で、架空の会社「ミナト経理」のシリーズ A のピッチとして描いてある。会社・人物・数値はすべて架空。

A self-authored pattern. pattern.html is the artboard itself; both cover.png and the measurements in the frontmatter are derived from it. One of the ten pitch slides, drawn as the Series A deck of a fictional company; every company, person and figure on it is invented.

Techniques

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